THE EVOLUTION OF A PHOTO RENDERING
Most of the indiviual building elements had to be photographically replaced. Working from the Landmark guidelines, a similar cornice was found on a neighboring building and photographed and digitally restored. The new clean brick facade, minus the fire escape, was rebuilt using photos of sections of the original wall face together with other photos of similar structures that met the criteria.
 
The original photo with fire escape
and parked mobile office.
Create temporary front facade and
window positions, add cornice.
Add windows, sills and lintels,
and blue sky.
Lighten brick facade and add
weathered shading.
Add window treatments, chimney, reconstruct courtyard and fencing
clean up adjoining buildings
Add blooming cherry tree,
a new front door, column details,
and entrance and interior lighting.
P H O T O   R E N D E R I N G  

Whether you are siting a new project, building a new project, landscaping or remodeling an existing one, photo renderings are an invaluable illustration and presentation tool.

Because most people can't see what your vision is without an illustration in front of them, photo renderings can communicate something that does not exist yet
and are a dynamic way to feature a property in a different setting, season or landscape.



This shopping plaza was due for a major face lift in order to attract new tenants. The task was to illustrate some basic yet superficial improvements without changing the overall structure of the building.

The brick work was replaced with gray stone and the awnings were replaced with standing seam canopies, the parking lot was cleaned, landscaping was greened and a blue sky was added as well.

View Rendering




Hover mouse to see original - click to zoom



Change the structure, remove the deck and add a room or two, change the front stone wall, change the landscaping and while you're at it, change the location. All very effectively conveyed through photo rendering...


Adding a pool in just the right spot can be a hard decision when you've got this much space, so we added one digitally to see how it would fit.


Here is a photo that appeared in print ads for newly completed Trailhead Village in Upstate New York. When we arrived to take the shot it wasn't quite finished.
   

Should the stairways be parallel or cris cross?
What about the windows? Doors?
A rendering can help focus.

This commercial property in the Bronx was about to undergo extensive structural renovations. The structure was to be enlarged to encompass more retail floor space and have larger windows on the second floor, an additional entryway with an escalator at ground level and modernized to achieve an updated look.



Trying to sell a property in Winter gloom can be an uphill battle so Upstate property developers, Catskill Concepts, asked us to show what the property would look like 6 months later. Winter was changed to
Summer, a new stone front wall was applied, a paint job was applied and landscaping was installed.

Animation repeats every 10 seconds.